Content policy

Content and Sources Policy

In short: Every article in the Skincare Guide is prepared under the same rules. This page sets out clearly what you can rely on when reading an article and what you should not expect from us.

Who prepares this guide?

The Skincare Guide is prepared by s'hevec, a cosmetics brand. Product examples in the articles are taken from the s'hevec range; no comparisons are made with other brands. “The s'hevec Team” in the byline is the joint signature of the team that writes the content, checks the product information and proofreads each article ahead of publication. Before publication, articles are reviewed by a team member who specialises in cosmetics. Each of our products undergoes a safety assessment under the Turkish Cosmetic Products Regulation and is notified to the Product Tracking System (ÜTS) before it is placed on the market.

  • Content team: Chooses the question, reads the sources and prepares the article.
  • Product information check: Every piece of product information in an article (active ingredient, concentration, pH, time of use) is checked against the formula cards in the s'hevec product data library.
  • Publication approval: Before publication, the article is read for brand voice and compliance with cosmetics regulations.

How is an article prepared?

  1. A question that readers genuinely ask is chosen.
  2. The relevant product information is taken from the formula card; any concentration or ingredient not verified on the formula card stays out of the article.
  3. Sources are chosen only from a verified list, and their abstracts are read.
  4. The draft is written. AI-assisted tools are used in preparing drafts.
  5. The draft goes through automated checks: prohibited wording, concentrations matched against the formula card, structure and source links.
  6. The team reads the article against its sources and the product data; no article is published without approval.

Which sources do we use?

  • Scientific publications: Priority goes to reviews indexed in PubMed. Before a sentence is based on a publication, its abstract is read; a finding that does not appear in the abstract is not attributed to that publication.
  • Official bodies: The Turkish Medicines and Medical Devices Agency (TİTCK) and current Turkish cosmetics and advertising legislation; guidance and regulations published by the US Food and Drug Administration (FDA), the American Academy of Dermatology (AAD), the World Health Organization (WHO) and the European Commission.
  • What we do not use: Raw material suppliers' brochures are not cited as scientific sources. We separate what a source says from what it does not say; no percentage or time-based promises are derived from study results.
  • The sources used are listed with links at the end of each article.

What do we not write?

  • Descriptions framed around treatment, recovery or disease. Our products are cosmetics and are designed to support the appearance of the skin.
  • Time and result promises such as “results in X days” or “lasting effect”.
  • Invented expert opinions, invented user reviews, or test and certification claims without documentation. No product is described as vegan and cruelty-free unless it has been verified that its raw materials are not of animal origin and that it has not been tested on animals.
  • Comparisons with other brands.

Concentration and ingredient discipline

When we mention a product, we give the concentration of only one or two key actives, as verified on the formula card; we do not give concentrations for supporting ingredients. If a product has no concentration on record, we do not estimate one.

Updates and corrections

Every article is reviewed at least once a year, and is updated without delay when there is a formula change, new scientific information or a change in regulations. The “Last reviewed” date below the article title changes only when the content has been re-checked against its sources. When a substantial correction is made, a dated update note is added at the end of the article.

If you think you have spotted an error, you can write to destek@shevec.com; reports are reviewed and the article is corrected where necessary.

Important note

This content is for information only and does not replace medical advice. If you are pregnant or breastfeeding, or have a skin condition, consult your doctor before use. If you take medication, also consult your doctor before starting a new product.

Last updated: 5 October 2026