7 products

Which one suits you?

Compare the products in this collection by need, skin type and time of use.

Serums: product comparison
Product Highlight Concerns Skin type Time LevelCaution
Hi Girls Bye Pores 10% Niacinamide Pore Serum 30 ml 10% niacinamide for a balanced look of pores and sebum Appearance of pores, Blemish-prone skin Combination, Normal, Oily Morning + Evening Beginner—
Hit The Spot Tranexamic Acid and Alpha Arbutin Dark Spot Serum 30 ml Evening serum with tranexamic acid and alpha arbutin for the look of dark spots Appearance of dark spots, Uneven skin tone Combination, Normal, Oily Evening Intermediate—
Hydra Back Baby 8D Hyaluronic Acid Hydrating Serum 30 ml Layered hydration support with 8D hyaluronic acid Hydration needs Normal, Dry, Oily, Combination, Sensitive Morning + Evening Beginner—
Glow Me Like You Do 7% Vitamin C Serum 30 ml Morning serum with a stable vitamin C derivative for radiance Dull, lacklustre appearance, Uneven skin tone Sensitive, Combination, Normal Morning Beginner—
Love In Blue This Time Ceramide and Copper Peptide Serum 30 ml Barrier-supporting evening serum with ceramide complex and copper peptide Signs of ageing, Hydration needs Sensitive, Dry, Normal Evening Beginner—
Smooth Me All Night Activated Charcoal Night Serum 30 ml Activated charcoal night serum for the look of pores and rough texture Appearance of pores, Blemish-prone skin Combination, Normal, Oily Evening IntermediateDo not use retinol or another acid product on the same evening.
Rice You Up Brightening Serum with Niacinamide and Rice Extract 30 ml A brighter, more even-looking tone with niacinamide and rice extract Uneven skin tone, Appearance of dark spots, Dull, lacklustre appearance Combination, Normal Morning + Evening Beginner—

If you are unsure, the routine builder makes recommendations based on your skin type, needs and experience.

About Serums

In short: A serum is the targeted step after cleansing and toning and before moisturiser; choose it according to your skin's priority at the time. For hydration, Hydra Back Baby; for visible pores and shine, Hi Girls Bye Pores; for the look of dark spots, Hit The Spot; for morning radiance, Glow Me Like You Do.

Which product for which need?

  • Hydration, all skin types: Hydra Back Baby – 2% 8D hyaluronic acid, 1.2% Pentavitin.
  • Visible pores and shine: Hi Girls Bye Pores – 10% niacinamide, 0.5% zinc PCA; 1–2 times a day.
  • Rough-looking surface, night: Smooth Me All Night – 4% niacinamide, 2.5% AHA; evenings only.
  • The look of dark spots: Hit The Spot – 2% tranexamic acid, 2% alpha arbutin; preferably in the evening.
  • Uneven tone and dullness: Rice You Up – 5% niacinamide, 5% rice extract.
  • Morning radiance: Glow Me Like You Do – 7% Ethyl Ascorbic Acid, a stable vitamin C derivative.
  • The look of fine lines and barrier support: Love In Blue This Time – 2% ceramide complex, 2% Ethyl Ascorbic Acid; preferably in the evening.

How to use more than one serum

Add a second serum only once your skin has got used to the first. Hit The Spot and Rice You Up both contain tranexamic acid; use one in the morning and the other in the evening. Do not use Smooth Me All Night or Love In Blue This Time on an evening when you use an acid toner or a peel.

What not to expect

A serum does not replace a moisturiser or sunscreen. A niacinamide serum does not make pores smaller but helps them look less visible; a dark spot serum does not correct pitted scars. The percentage of niacinamide in each product is listed on the Niacinamide Products page.

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